Five Guys expands presence on Costa del Sol with Marbella, but where is the other location?

 

Just like McDonald’s, Five Guys is a popular American fast food chain with openings all over the world. The 44th U.S. president, Barack Obama, contributes to the fame of this chain by attesting that it is his favourite. Five Guys was founded in 1986 in Arlington, Virginia. They started their expansion in Spain back in 2016 with the first restaurant opened in the capital of Madrid. Since the success of their first Spanish opening, they have quickly expanded their footprints all over Spain.

This burger restaurant has already established its presence in Malaga and so far, it has been a successful choice. However, they keep dreaming big and aiming to double their presence in the Costa del Sol area. Thus, this month, there will be another opening but this time in the Puerto Banús area of Marbella. With their current success in Costa del Sol, their ambitions towards grabbing expansion opportunities have only grown bigger.

The new restaurant will be situated at Avenida Julio Iglesias 22 in Marbella. Not only will the inside be big and spacious with a 333-square-meter site, but there will also be a 125-square-meter terrace, allowing a picturesque view. This new launch will create a minimum 45 new employment opportunities, with an additional 20 prospective hires. Five Guys aims to welcome many burger lovers and curious patrons that want a bite of their burgers by implementing a seating capacity of +100.

Five Guys director’s opinion

Daniel Agromayor, the current director of the fast food chain Five Guys for Portugal and Spain, shared his enthusiasm about the launch. He states that this is, of course, a great opportunity to help achieve the company’s goal of expansion. However, it is more than that, since the dynamics between commerce and tourism are what inspired them to invest. When he thinks about Five Guys in Malaga, the one located inside the shopping center in Plaza Mayor, his enthusiasm grow. He hopes and expects the same or an even warmer welcome for the new openings.

Although he shares the positive expected outcomes of this launch, he worries about the challenge of introducing Five Guys in Marbella. Agromayor states that it can be quite difficult to introduce the restaurant to those who are unfamiliar with the chain. Nevertheless, as a marketing strategy, they will include customizable burgers for clients and an open kitchen concept for patrons.

Five Guys was founded in 1986 in Arlington, Virginia. They started their expansion in Spain back in 2016 with the first restaurant opened in the capital of Madrid. Since the success of their first Spanish opening, they have quickly expanded their footprints all over Spain.

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